"an evaluation culture"

"an evaluation culture": http://www.socialresearchmethods.net/kb/evaluation.htm
What characteristics does the author indicate are needed for an organization to develop an evaluation culture? Do you agree? Why or why not?
Visit the American Evaluation Association's website at: http://www.eval.org/EPTF.asp
Click on the link "Guiding Principles for Evaluators" under the Publications heading.
Which of the principles noted by this professional association are most important for sociologists? The least?

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