Saturday, March 28, 2020

develop a marketing plan for a small business

develop a marketing plan for a small business (either real or fictional). In Week 3, submit a brief introduction (1-2 pages) for their chosen business for instructor approval.
The final marketing plan
should include the following sections:
1. Cover Page
2. Executive Summary
3. Target Customers
4. Unique Selling Proposition
5. Pricing and Positioning Strategy
6. Distribution Strategy
7. Promotions Strategy
8. Contingency Plans
The expected length for this assignment is 12-15 pages. APA methodology applies to this assignment.

No comments:

Post a Comment