Critically evaluate and analyse the relationship between marketing management and strategic management

Critically evaluate and analyse the relationship between marketing management and strategic management
KU3 – Critically evaluate and analyse the application of theories and concepts of services marketing in a range of different situations
Transferable key skills (TS) (from module spec.) TS1,2,3,4
1. Demonstrate professional skills in communication
2. Research and information gathering skills
3. Structure information and knowledge
4. Manage their own learning through the preparation and participation in seminars and other assessed work
Details of the task
Write a 2000 word essay which critically analyses and evaluates two theoretical models in terms of their applicability to a range of different situations relevant to services marketing. One model should have relevance to strategic management and one to marketing management.

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