Write a page describing the product/service/whatever. Only list the things that matter to the audience (don’t talk about history of the brand or any of that crap unless it connects with the audience. rite a page describing the audience (hint: it’s not “everybody”). Your goal is to make your audience large enough to matter (to generate enough sales), but small enough to have a relationship with (so you don’t have to make the message so politically correct that it’s boring).
Demographic information.
Psychographic information. This is how they’re likely to think.
Habits or ways of thinking. Another few sentences about how this audience thinks in relation to the product.
A pen portrait. This is a half-page description of a single audience member. You’ll stitch together the information you learned in the above three areas to tell a story about a single audience member. You’ll even give them a name, a pet or a significant other. Make it personal and interesting, so we think it’s a real person.Once sentence for each of the following: What is the product (or service or brand), who is it for and why do they (the audience) care?
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